Zero to One with AI
From a vague idea to a product people pay for, with one project, Paywhistle, running through all of it.
- 01Idea7 lessons
- 02Plan10 lessons
- 03Build with AI11 lessons
- 04Brand7 lessons
- 05Launch and run11 lessons
Each map is a whole journey, drawn first and then taught one station at a time. The first one is open now. More are on the way.
01Library
From a vague idea to a product people pay for, with one project, Paywhistle, running through all of it.
DotSkills is for learning any skill made of parts that connect. Maps sit on three shelves. No dates yet.
From a rough idea to a launched product, with AI at every step.
Open nowWriting, research and planning with AI chat apps, without the guesswork.
PlannedGive an AI tools and a goal, and keep it safe.
PlannedHow image and video models work, and how to direct them.
PlannedFrom “can I afford this?” to the keys, with who does what at every step. US only.
In the worksBudgets, saving, debt and credit, and how they affect each other.
PlannedFrom an idea to your first paying customers, step by step.
PlannedLight, exposure, focus and composition, with a phone or a camera.
In the worksHeat, timing and flavor, so you can cook without a recipe in front of you.
PlannedCharacter, conflict and structure, from a first idea to a finished draft.
PlannedTell us which one you want first through the feedback button in any lesson, or see the roadmap.
02Zero to One
Five regions, each building on the last. Watch it draw itself, then find every lesson below.
From a vague wish to a problem worth solving. How AI works, how to find a real problem, talk to people and test whether they'll act.
Paywhistle: the late-invoice problem, a waitlist test, a market check.
Just enough plan to start building. Scope, user flows, a working name and look, the parts of an app, data, models, cost and setup.
Paywhistle: three must-haves, the main flow, the data, the cost per designer.
Build real things by describing them. Prompts, memory, vibe coding, APIs, security, testing, code review, agents, voice agents, trust and your first full version.
Paywhistle: the reminder writer, AI drafts, tests, then the full first version.
Shape the brand from what real users say. Positioning, naming, brand traits, visual identity, voice and tone, a design system and your launch story.
Paywhistle: calm, polite, persistent. A palette, a voice guide, a launch story.
Go live, and keep it alive. Deploying, release waves, scaling, monitoring, support, privacy basics, security, pricing, growth, upkeep and incidents.
Paywhistle: live at $9 a month, opened in waves, one incident handled well.
Lessons open in order. Pass each check to unlock the next.